Amazon Japan · Listing Transformation 亚马逊日本站 · 商品页全面重塑
Japanese shoppers decide in seconds
which box your brand goes
in.
We make sure it's the right one. 日本消费者在几秒内就决定了
您的品牌该放入哪个档次。
我们确保是正确的那个。
A complete redesign of one Amazon Japan listing — seven images, full A+ content, native Japanese transcreation, keyword research, and market positioning. Built so your brand reads as imported quality, not cheap basket.
对一个亚马逊日本站商品页进行全面重塑——七张图片、完整A+内容、日语原生再创作、关键词研究与市场定位。让您的品牌在消费者眼中呈现为进口优质，而非廉价商品。
Ready to order? Start your project → 准备下单？开始您的项目 →
By the founder of ProJapan — 100+ international brands localized for Japan.
ProJapan创始人出品——已助力100+国际品牌完成日本市场本地化。
There are two boxes. Your listing is already in one of them. 存在两个档次。您的商品页已经在其中一个里面了。
Within seconds of landing on your product page, a Japanese shopper sorts your brand into one of two boxes: imported quality or cheap basket. 消费者进入您的商品详情页的几秒内，日本购物者就会将您的品牌归入两个档次之一：进口优质或廉价商品。
The decision isn't conscious and it isn't about your product. It's about signals — the style of your hero image, the syntax of your title, the quality of your Japanese typography, the depth of your A+ content, the trust cues a Japanese buyer expects and looks for without thinking. 这个判断不是有意识的，也与您的产品本身无关。它依赖的是信号——主图的视觉风格、标题的句法结构、日语排版的精细程度、A+内容的深度，以及日本买家心中根深蒂固的信任判断标准。
Most foreign brands on Amazon Japan run a translated version of their US listing. The English was localized word-for-word; the signals were not. So the listing reads as foreign, thin, and slightly off — and it gets filed under cheap basket. Once there, conversion is capped and you're forced into price competition with Temu-tier sellers who will always undercut you. 大多数在亚马逊日本站经营的海外品牌，只是把美国站的商品页翻译了一遍。英文被逐字转换成日文；但那些关键信号，没有变。所以整个商品页读起来是外来的、单薄的、有点不对劲的——最终被归入廉价商品。一旦落入这个档次，转化率就被封了顶，只能和拼多多级别的卖家打价格战，而他们永远可以比你更低。
The fix isn't more ad spend. It's moving the brand into the other box: Japanese-typeset images, copy written natively for the Japanese market (not translated into it), and messaging matched to how sophisticated that category's buyers already are. When the signals are right, the same product earns a premium price — because the shopper now reads it as worth one. 解决方案不是加大广告投入。而是让品牌进入另一个档次：日语排版的图片、为日本市场原生创作的文案（而非翻译），以及与该品类消费者成熟度相匹配的信息传递。当信号对了，同样的产品就能卖出溢价——因为消费者现在认为它值这个价。
This is the only thing we do. We've watched the pattern repeat across more than 100 brands. 这是我们唯一做的事。我们已经在100多个品牌身上看到这个规律一遍遍上演。
One listing. Rebuilt completely. 一个商品页。完整重塑。
The Amazon Japan Listing Transformation is a full rebuild of a single listing — every asset a Japanese shopper sees, reconsidered for the Japanese market.
亚马逊日本站商品页全面升级服务，对单个商品页进行彻底重建——日本消费者所见的每一项资产，都针对日本市场重新考量。
- 01
Seven listing images 七张商品图片
Hero plus six, designed and typeset for Japanese buyers, information-dense the way this market expects. 主图加六张附图，专为日本买家设计排版，信息密度符合该市场的期望。
- 02
Full A+ content 完整A+内容
Premium A+ where your brand is eligible, standard A+ where it isn't, built as one cohesive scroll, not a stack of disconnected blocks. 品牌符合条件则制作Premium A+，否则制作标准A+，整体呈现为连贯的滚动页面，而非一堆相互割裂的模块。
- 03
Native Japanese copywriting (transcreation) 日语原生文案（再创作）
Title, bullets, and description written by Tokyo-based specialists for how Japanese shoppers read and search. This is transcreation, not translation: we rebuild the message, not the sentence. 标题、要点和描述由东京专业人员撰写，符合日本消费者的阅读和搜索习惯。这是再创作，不是翻译：我们重建信息本身，而不只是句子。
- 04
Keyword research 关键词研究
Japanese keyword research across kanji, hiragana, katakana, and romaji variants, plus backend search terms — because Japanese buyers search the same concept four different ways. 覆盖汉字、平假名、片假名及罗马字变体的日语关键词研究，以及后台搜索词——因为日本买家会用四种方式搜索同一个概念。
- 05
Strategic positioning 战略定位
We place your messaging at the right market-sophistication stage for your category, so you're not making a level-one claim in a level-four market. 我们将您的信息定位于该品类的正确市场成熟度阶段，确保您不会在一个四级市场上打出一级的诉求。
Delivered as a complete, upload-ready package. Founder-led strategy and quality control on every project; execution by our Tokyo-based specialist network.
以完整的可直接上传包交付。每个项目均由创始人主导策略与质量管控；执行由我们的东京本地专家团队负责。
30 to 40 days. On purpose. 30至40天。有原因的。
Fast listing work is why most foreign listings look foreign. We don't rush, and here's where the time goes:
快速的商品页工作，正是大多数海外商品页看起来像海外商品页的原因。我们不赶工，以下是时间的去向：
-
DAYS 01–07 第01–07天
Diagnosis & research. 诊断与研究。
Category teardown, market-sophistication read, Japanese keyword research, positioning decisions. 品类深度拆解、市场成熟度判断、日语关键词研究、定位决策。
-
DAYS 08–25 第08–25天
Build. 制作。
Native copywriting, image design and Japanese typesetting, A+ architecture. Founder QC at each stage. 原生文案撰写、图片设计与日语排版、A+架构搭建。每个阶段均由创始人进行质量审核。
-
DAYS 26–35 第26–35天
Refinement. 精修。
Internal review, your review, revisions until you sign off. 内部审查、您的审查，修订直至您签字确认。
-
DAYS 36–40 第36–40天
Handoff. 交付。
Final upload-ready assets, organized and documented. 最终可直接上传的资产，整理归档。
We take 8–10 projects a month — the honest ceiling for founder-led quality control at this standard.
我们每月承接8–10个项目——这是创始人主导质量管控下的诚实上限。
Full listing transformation: $2,500. 完整商品页升级服务：$2,500。
We take 8–10 projects a month — the honest ceiling for founder-led quality control at this standard.
我们每月承接8–10个项目——这是创始人主导质量管控下的诚实上限。
How payment works
付款方式
$300 — the audit (diagnostic + strategy, yours to keep either way) $300 — 审核（诊断+策略，无论是否继续都归您所有）
$1,000 — project starts (your $300 audit is credited — you pay $700) $1,000 — 项目启动（$300审核费用已抵扣——您只需支付$700）
$1,500 — on delivery and sign-off $1,500 — 交付签收时支付
Total investment: $2,500. The largest payment happens after you've seen the work.
总投资：$2,500。最大一笔付款在您看到成果之后。
Took the $300 audit first? It credits toward your project. You've already paid step one.
已完成$300审核？费用将自动抵扣。您已完成第一步。
The work. 作品展示。
A selection of transformations — listing images, A+ content, and brand visuals built for the Japanese market. This is what works here, and we can do the same for you.
精选转化优化及主图设计版面。在获得客户许可展示前，客户名称暂时保密——您看到的是作品本身，以品类描述。
Case studies 案例研究
Full listing-image sets, A+ content, and brand visuals — by category.
完整商品图集、A+内容与品牌视觉——按品类分类。
Not sure which box you're in? Find out for $300. 不确定您属于哪个档次？花$300查清楚。
Before you commit to a transformation, get the diagnosis. The 360° Japan Listing Audit is a complete teardown of your current Amazon Japan presence: 在决定全面升级之前，先做诊断。360°日本商品页审核是对您当前亚马逊日本站的完整拆解：
- 01
Design — what your images and A+ signal to a Japanese shopper, and where they leak trust. 设计 — 您的图片和A+向日本消费者传递了哪些信号，以及哪里在流失信任。
- 02
Copywriting — where translation is costing you, line by line. 文案 — 翻译在哪些地方拖累了您，逐行分析。
- 03
Market sophistication — what stage your category is at and whether your messaging matches it. 市场成熟度 — 您的品类处于哪个阶段，以及您的信息是否与之匹配。
- 04
Go-forward strategy — the specific moves, in priority order. 改进策略 — 具体的改进行动，按优先级排列。
Format: A written teardown (PDF) plus a recorded walkthrough (Loom), delivered within 3 business days.
交付形式：书面拆解报告（PDF）及录屏讲解（Loom），3个工作日内交付。
The $300 is fully credited toward your project if you proceed. If you don't, you keep the audit and owe nothing more — it's yours either way.
$300费用将全额抵扣您的项目费用。如果您决定不继续，审核报告依然归您所有——无论如何您都有所得。
You'll tell us your brand, your listing, your numbers, and what you think is broken. We'll tell you what's actually broken.
您告诉我们您的品牌、商品页、数字和您认为的问题所在。我们告诉您实际的问题是什么。
Start your project. 开始您的项目。
Investment: $2,500, split across three steps so the biggest payment comes after you've seen the work.
投资：$2,500，分三步支付，最大一笔在您看到成果之后。
- 01
Book the $300 audit (if you haven't already). 预约$300审核（如尚未完成）。
- 02
Approve the diagnosis → pay $1,000 to start the build (your $300 is credited — you pay $700). 确认诊断 → 支付$1,000启动制作（$300审核已抵扣——您只需支付$700）。
- 03
Review the final assets → pay $1,500 on sign-off. 审核最终资产 → 签收时支付$1,500。
Already completed the audit? Start your project — $700 →
已完成审核？ 开始项目 — $700 →
Who's behind this. 背后的人。
Kintsugi Partners is led by Umair Jutt. He previously founded and exited ProJapan, through which he and his team localized Amazon Japan listings for 100+ international brands — which is where the two-boxes pattern stopped being a theory and became something he could see coming a mile away. Kintsugi Partners由Umair Jutt主导。他此前创立并退出了ProJapan，通过该平台为100+国际品牌完成了亚马逊日本站商品页的本地化工作——正是在那里，他不断目睹两档次规律的发生，直到他能一眼辨别。
He leads strategy and personally quality-controls every project. Execution is handled by a Tokyo-based specialist network — native Japanese designers and copywriters who know how this market actually reads. 他主导策略，并亲自对每个项目进行质量把关。执行由东京本地专家团队负责——真正了解这个市场阅读方式的日语原生设计师和文案。
No account managers, no hand-offs to a junior team. The person who diagnoses your listing is the person who signs off on the work. 没有客户经理，没有转手给初级团队。诊断您商品页的人，就是签字确认作品的人。
Questions, answered straight. 常见问题，直接回答。
- Q.01 Why not just use a Fiverr listing service or AI translation? 为什么不用Fiverr上的商品页服务或AI翻译？
- Because they translate; we transcreate. A ~$90 translation swaps your English for Japanese words and leaves every cultural signal foreign — which is exactly what files you under cheap basket. The whole point of this service is the signals, not the sentences.
- 因为他们在翻译；我们在再创作。大约$90的翻译只是把您的英文换成日文单词，所有文化信号依然是外来的——这正是让您被归入廉价商品的原因。这项服务的核心是信号，不是句子。
- Q.02 Why does it take 30–40 days? 为什么需要30–40天？
- Because diagnosis, native copywriting, Japanese typesetting, and A+ architecture done to a premium standard — with founder QC at each stage — can't be rushed without becoming the thing we're hired to fix. Premium delivery, not rushed delivery.
- 因为诊断、原生文案撰写、日语排版和A+架构，在每个阶段都有创始人质量把关的前提下做到优质标准——无法赶工，一赶工就成了我们受雇来修复的问题。优质交付，不是急速交付。
- Q.03 I have multiple ASINs. Can you do all of them? 我有多个ASIN，能全部做吗？
- The offer is one listing per project, deliberately — it's how we hold the standard. If you have several, we'll sequence them across projects (and months) and tell you honestly which to do first based on revenue and opportunity.
- 本服务每个项目限一个商品页，这是我们维持标准的方式。如果您有多个，我们会按项目（跨月）安排顺序，并根据销售额和机会坦诚告知您应该优先做哪个。
- Q.04 Do you guarantee results / a conversion lift? 你们保证效果/转化率提升吗？
- No, and you should be skeptical of anyone in this market who does — conversion depends on your price, reviews, ad spend, and competition, none of which a listing rebuild controls. What we guarantee is the craft: founder QC on every asset and revisions until you sign off. We sell the best possible listing, not a number we can't honestly promise.
- 不保证，任何在这个市场做出此类保证的人都值得怀疑——转化取决于您的定价、评价、广告预算和竞争对手，这些都不是商品页改造能控制的。我们保证的是工艺：每项资产都有创始人质量把关，修订直到您签字确认。我们提供的是尽可能出色的商品页，而不是我们无法诚实承诺的数字。
- Q.05 What exactly do I get? 具体交付什么？
- Seven listing images, full A+ content (Premium where eligible), native Japanese copy for title/bullets/description, Japanese keyword research including backend terms, and a positioning strategy — all delivered upload-ready.
- 七张商品图片、完整A+内容（符合条件则为Premium版本）、标题/要点/描述的日语原生文案、含后台词的日语关键词研究，以及定位策略——全部以可直接上传的形式交付。
- Q.06 Who actually does the work? 实际工作由谁来做？
- Umair leads strategy and QC. A Tokyo-based specialist network of native Japanese designers and copywriters executes. You work with the founder throughout.
- Umair负责策略与质量管控。东京本地专业团队——日语原生设计师和文案——负责执行。整个过程您直接与创始人合作。
- Q.07 What happens after I pay? 付款后会发生什么？
- You get an intake confirmation and your build window. Day 1 we start diagnosis and research; you'll have review points before final handoff. If you bought the audit first, your $300 is already credited.
- 您将收到入单确认和您的制作窗口期。第1天我们开始诊断和研究；在最终交付前，您将有审稿节点。如果您先购买了审核，$300已自动抵扣。
- Q.08 Why is the price split into three payments? 为什么分三次付款？
- Because asking someone to pay $2,500 upfront to a company they just discovered is a trust problem we'd rather solve than ignore. The split means your largest payment — $1,500 — happens after you've seen the finished work and signed off. We eat the risk, not you.
- 因为让人向一家刚认识的公司一次性支付$2,500是一个信任问题，我们宁愿解决它而不是忽视。分期付款意味着您最大的一笔款项——$1,500——在您看到成品并签字确认之后才支付。风险由我们承担，而非您。
- Q.09 Do I need Premium A+ to work with you? 我需要Premium A+才能与你们合作吗？
- No. We build Premium A+ where your brand is eligible and standard A+ where it isn't — and we'll tell you how to become eligible if you're close.
- 不需要。我们在您的品牌符合条件时制作Premium A+，不符合时制作标准A+——如果您快接近条件了，我们也会告知如何达到资格。
- Q.10 What if I just want a second opinion first? 如果我只是想先听听第二意见呢？
- That's exactly what the $300 audit is for. Get the teardown, keep it regardless, and credit it toward your project if you decide to move.
- 这正是$300审核的用途。获得拆解报告，无论如何都归您所有，如果您决定继续，再把它抵扣成项目费用。
Find out which box you're in. 找出您属于哪个档次。
Start with the $300 audit — keep the teardown either way.
从$300审核开始。无论如何审核报告都归您；如果您选择继续，将其抵扣项目费用。
Book the $300 Audit 预约$300诊断审核